Boston Beyond Beer

Dear Client: Boston Beer Co. sees where the industry is going and growing, and it wants to bring you along for the ride.  That was the main message Boston Beer conveyed to their distributors at bi-regional meetings over the past weeks -- your editor donned his tricorn hat and small-britches to bring you the behind-the-scenes color. I can tell you what was not mentioned was Pepsi or Blue Cloud or Hard MTN Dew. But then again, why would it be?