Beer Posts its First Down Week in IRI Scans Since July 4

Dear Client: A near 20-week streak of dollar growth in IRI multi-outlet and convenience scans has come to an end for the beer category.  The category saw dollars decline 0.5% in the latest weekly cut from IRI to November 20, marking its first down week in dollars since the lead up week to July 4. … Continue reading "Beer Posts its First Down Week in IRI Scans Since July 4"

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