We Chose Beer

That's what New Belgium founder Kim Jordan told a packed invitation-only crowd at the annual Beer Institute meeting in Vail yesterday, a meeting where unity was the theme that seemed to emerge, coupled with a light tension (see yesterday's issue). Several participants commented to BBD that some of the sense of unity, a rare trait amongst our big brewers, was likely a symptom of a changing of the guard at the BI and the brewery CEO's relative youth: Norman Adami