Beer Business Daily – beer industry news and numbers

The War of the Abs, Part I

Just as with the advent of fuel injection in cars, America is getting rid of carbs. The latest salvo: Regional craft brewer F.X. Matt of Utica, NY, will be rolling out a new low carb beer called Accel. Accel will come in a light tan package with "LOW CARBOHYDRATE" spelled out in smart looking small caps, a package design that is becoming the de facto signal to consumers that the beer is low carb. It is an intelligent preemptive move

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