The Simplicity Issue: For Young Adults, Simple is Better

About a year ago we ran a story in which we attributed at least a part of Corona's and Modelo Especial's success to the fact that their respective labels are very simple and haven't changed much in fifty plus years. You could extend that trend to most major spirits labels, which are also simple and haven't changed. The domestic premiums have taken a different approach and have changed their labels over the years to fit each generation, which seems to