Seagram’s Hard Seltzer Coming Into the Category with Confidence

Dear Client:  On the surface, FIFCO USA’s big new seltzer bet, Seagram’s Hard Seltzer, doesn’t appear to be much different than the hordes of hard seltzers already out there. The product, which is officially hitting 23 states this month, comes in a single Variety Pack filled with white slim cans that hold flavors like Mango Peach, Tropical Pineapple, Mixed Berry and Watermelon Lime, and carries the usual specs of 100 calories and 5% ABV.   So what separates it from other