Seagram’s Escapes is Now FIFCO USA’s Lead Brand

Dear Client: Yesterday FIFCO USA brass hosted a 90-minute virtual sales meeting on all their upcoming brand plans for ’22. (It’s a far cry from the all-day, showgirl-studded affairs we used to slog through 10 years ago. Those were fun, but they were a lot.) CEO Rich Andrews acknowledged “lots of change of direction” in the company over the last 10 years, with all of the regime changes that occurred. But he hopes distributors are seeing more “consistent strategy” over