Our 2024 Predictions Report Card

Dear Client: Another year, another round of predictions to grade from the prior year.  Let’s dig in.   JENN’S PREDICTIONS: PREDICTION: PEPSI’S BLUE CLOUD BECOMES SOMETHING ELSE ENTIRELY. We’ve said since last year that something has to give with Pepsi’s Blue Cloud, which certainly seemed to underestimate the potential backlash for a giant soda maker getting into the second tier (and the difficulties distributing just a few brands in one segment). It planned to be national by now but has been