On-Premise Expecting Spending Boost This Year

Dear Client: Some rare good news for the beer industry from Nielsen IQ CGA data: more than one in four consumers expect to spend more on-premise in 2025, with almost a third of 21-34-year-olds (30%) and more than one-fourth (29%) of 35-54-year-olds anticipating higher on-premise expenditures this year.  Indeed, CGA’s On Premise Impact Report reflects broader consumer optimism to kick off the year, “with almost two thirds (65%) of consumers expressing a positive outlook for 2025,” up +7 percentage points