New TV Spots for Guinness?

Dear Client:  Last week we checked in with new Diageo Beer Co. CMO Jay Sethi, who teased new plans for the on-premise.  He also teased new big campaigns imminent for Guinness.  We'd been prying for more detail behind DBC chief Nuno Teles' promise  earlier this fall that Guinness, the second-fastest-growing U.S. import, would see a 25% hike in media and marketing spend. We wanted to know exactly where that money would go.  "First and foremost, I'm thrilled to see the