Natty Light’s First Super Bowl Spot Promises Big Money to Pay off Student Debt

Dear Client:Last year, it was Busch. This year, another A-B economy brand will get the Super Bowl treatment. Natural Light's new campaign to give $1 million to help drinkers pay down college debt will hit in the form of Super Bowl spots across 10 markets "with a high concentration of college students," from Pittsburgh to Montgomery and more."Essentially, we're giving 25 winners $40k each toward their college loans - the average student loan is about $37k," A-B spokespeople told BBD.