Molson Coors Begins RFP Process for Fever Tree

Dear Client: Molson Coors execs promised more detail on the U.S. route to market plans for its new non-alc get, Fever Tree, and today we come bearing that extra color. BBD snagged some time with Molson Coors sales chief Brian Feiro yesterday, where we learned the supplier has launched a request for proposal (RFP) process for selling and distribution rights for Fever Tree in the U.S. The process, which began yesterday, will see Molson Coors send out invitations to a