Beer Business Daily – beer industry news and numbers

MillerCoors On Sol, Turning Premium Lights Around, and Fighting Mich Ultra

Dear Client:MillerCoors CMO David Kroll aka DK told the audience at their Fall Distributor Meeting earlier this week that he typically fields the same three questions from distributors when he's in market:What are you doing about Mexican imports?What are you doing to turn around Miller Lite and Coors Light?What are you doing to fight Michelob Ultra?As you know, MillerCoors has finally laid that first question to rest by bringing Sol on board. And DK told distributors that their long awaited

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels