Mike’s CEO Thinks White Claw Could be as Big as Mike’s Hard Lemonade

Dear Client:Having doubts about hard seltzer? Well, let's see how you feel about the category after reading the following excerpt from our ongoing series with Mike's Hard Lemonade chief Phil Rosse.As you may know, Mike's got into the hard seltzer business last year with the introduction of White Claw Hard Seltzer. The brand began rolling out last May, but it didn't really lift off 'til this spring."We are really starting to see consumers start to pick this up off the