Latest Nielsen: FMB volumes Outperform Craft’s; Cider’s Woes Continue

Dear Client:The latest Nielsen data for the four weeks ending October 17 (all outlet) reveal overall beer volumes to be up 1.1%, a skosh better than its YTD trend of 0.8% growth. Dollars in the beer category are looking healthy as well, up 3.9%.Imports remain the leading segment, up 12.3% (we're referring to volumes unless otherwise noted) but the FMB segment is hot on its heels, up 11.8% - the FMB segment also held the highest growth in dollars, up