Finding a Little Hope in the Headwinds

Dear Client:  In a year full of soft trends and gloomy headlines, we’ll take the bright spots where we can find them. And two presentations on the category this month – NIQ’s at the NBWA convention, and Fintech’s Q3 readout from NBWA’s Lester Jones -- suggest beer’s footing may be a little firmer than the broader narrative lets on. Both datasets reveal some key themes: consumers haven’t checked out, the on-premise is quietly outperforming, and draft beer is pouring some