Latest Nielsen: Beer Lookin’ Healthy as Biggest Brand’s Trends Improve

Dear Client:Overall beer volumes actually look kind of healthy in the latest Nielsen data stretching the four weeks November 28. Beer is up an impressive 2.3% in all outlet for the set, more than doubling its YTD trend of 0.9% growth. Its dollars are up 5.3%Currently, no segment can keep up with FMBs. The segment continues to outperform all others as least as volumes are concerned, up 15.2% for the latest four weeks.Imports are the only other segment up double