Is Sinless the “Next Sun Cruiser”?

On their earnings call last week, Boston CEO and founder Jim Koch broke news that they’re pushing out their no carbs/no sugar, 100-cal vodka RTD play, Sinless, to 30-plus states.  Dear Client: They’re “looking to see if that can become the next Sun Cruiser,” Jim admitted, as that RTD brand is up triple-digits, and they attempt to shore up more growth drivers against the weighing anchors of Twisted, Truly and Sam Adams brands.  We got more details on the prospect