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Is Private Label A Threat?

With all the talk about the threat to premium brands at premium prices by Wal-Mart and Costco, there is a third type of new retail grocery chain spreading across the retail landscape. It is sort of a hybrid warehouse club/supermarket. Spawned in Germany and controlling 40% of the German grocery market, this chain has opened 700 stores in 25 states in the US. While it is a grocery chain, it has taken some cues from Wal-Mart, like only stocking 700

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