Is It the End of Growth for Our Major High End Brands?

Sam Adams is a unique brand. It is both a large and a small brand, depending on what you compare it to. Boston Beer chief Jim Koch prefers to compare his flagship brand to the big brands. "We get a lot of share of attention. But I sometimes have to remind myself," he once told me, "that we have only eight tenths of one percent of market share."But what has been an interesting phenomenon is that when Boston Beer core