Heineken to Hit Heartland

In order to attempt to offset weak northeast beer sales, Heineken recently said it planned to concentrate more on selling beer in larger beer consuming states in the heartland, according to a quote in the FT.HEINEKEN CEO ANYTHONY RUYS: "It is an issue we are looking at with our US sales organization. We are developing plans to focus more on other regions, especially in the large cities and population centers where Heineken generally performs better."CALIFORNIA SCANNIN'. It's not California dreamin'