FIFCO USA Looks to Zig When Others Zag with Pura Still

Dear Client:Spiked seltzer, as you well know, is all the rage right now, the category now sits around 28 million cases. Pretty much every macrobrewer has hopped on the hard seltzer bandwagon after watching Boston Beer and Mike's Hard Lemonade depletions soar through the roof. Well, almost everybody.FIFCO USA (formerly North American Breweries) hasn't rolled one out, but that's not because they're running behind. No, they've been working on something else … spiked still water.Recall, the brewery unveiled a "breakthrough