Fast-Growing Famosa Wants to Snag New Consumers

Dear Client: It seems like Famosa could be on the precipice of a breakout moment.  Last week, US VP of Sales Mike Herrera shared the brand’s Q1 U.S. results with roughly 200 wholesalers.  The brand has a lot of tailwinds – including double-digit depletions growth over 2024, with best-in-class trends among the 240 imported brands in the U.S. And it has some big ambitions, too – like reaching new, general market consumers, and “looking bigger” than it is, as it