Everything You Need to Know Heading into Memorial Day

Dear Client:The beer industry is eagerly awaiting the traditional Memorial Day boost.Nielsen has your cheat sheet for trends.Consider these stats, from the two-week period surrounding the 2016 holiday, vs. their "average" two week period*:16% more beer is sold for Memorial Day than the average two-week periodAbove premiums (craft, import domestic super premiums) sold 20% moreSeasonal beer, FMBs and cider sold 28% moreHard Soda sold 36%, contributing to a 31% spike for FMBs/coolersCanned wine sales jump 46% (!!!)You might know that