Diageo Announces Product Info Changes

Diageo announced yesterday that it will begin providing US consumers with product information. Guy Smith, Diageo executive vice president said that "starting in 2004, Diageo North America will begin providing American consumers with alcohol content, serving size, macro-nutrients, carbohydrates and calories for its products. This consumer data will be included on our websites, in printed promotional materials, and ultimately on packaging materials."Responding to a petition filed recently with TTB, Diageo endorsed the broad concept proposed by the coalition of consumer