Crown, Mike’s, and Craft Winning the Year

August 24, 2011Crown, Mike's, and Craft Winning the Year Dear Client:Crown Imports and Mark Anthony Brands (Mike's) are by far the largest market share gainers so far this year, according to all-channel YTD scans from Symphony IRI (to August 7). Both companies have gained 0.2 share points, and with Mike's gaining 0.3 dollar share points. Crown volumes are up 5% while Mike's are up 34%. And it's not through heavy discounting: Crown dollars up 5.6% and Mike's are up 34%.