Coors’ 40 Million Case Opportunity

Forty million boxes is, well, it's a lot of boxes. Theoretically speaking, Coors could sell an extra 40 million cases in incremental growth in a year if they had the same effective distribution as A-B on just two brands, says Coors CRO Ed McBrien to investors on a conference call sponsored by UBS analyst Kaumil Gajrawala. Ed touched on this last week in California, but he fleshed it out a bit more here, and I found it interesting as a