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Constellation Replaces A-B as Barclays Center’s Top Sponsor

Dear Client:Constellation Brands announced its "most comprehensive arena sponsorship" yesterday, signing on as the top sponsor for the Barclays Center and the NBA team it houses - the Brooklyn Nets.This is a major move for Constellation as they snatch the title of "preeminent sponsor" from Anheuser-Busch, who has held the "broad category rights since 2012," per Sports Business Journal. The "new marketing alliance" with Brooklyn Sports & Entertainment (the business enterprise that controls and manages the Barclays Center and the

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