Celsius Snags Alani Nu for $1.8 Billion

Dear Client: Well, it's happening again: Celsius, itself 8.5% owned by PepsiCo., is reportedly buying popular/social influencer-centric energy drink Alani Nu for $1.8 billion in cash and stock, the Wall Street Journal first reported, citing "people familiar with the negotiations." The company has also just announced the deal.  That's a big price tag -- particularly as Celsius itself has a current market cap of about $6 billion. (But remember, Pepsi bought Rockstar in 2020 for about $4 billion, and someone