Brendan Whitworth Aims to Change Industry Jargon: ‘Domestic’ to ‘American’ 

Dear Client: Have you ever wondered why the U.S. beer industry -- on the menus and chalkboards of bars and restaurants and on the letterboxes at stadiums and venues, and even in scan data -- they all usually categorize beer into three categories:  domestics, imports, and craft? Not many other consumer product categories use the word "domestic" for U.S. brands, certainly not wine or spirits.  This has been bothering A-B ceo Brendan Whitworth for quite some time, according to a