Beer Turns Flat Over 12 Weeks With V-Day Gains

Dear Client: Encouraging signs persist in ’26, with beer delivering yet another solid week of growth in Circana scans. Category dollars jumped 2.2% in the week ending February 15, and beer volume even managed a hair of growth during the week as well, up 0.1%. BEER DOLLARS NOW FLAT OVER LATEST 12 WEEKS. It’s a continuation of better trends seen since Christmas, with beer now delivering dollar growth in six of the last eight weeks in Circana scans – momentum