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Dear Client: Bev alc sales had an extra spring in their step in the latest week of Circana scans (the week ending April 5), thanks to Easter timing — ye olde annual calendar shift that typically giveth and taketh away around this time of year. Recall, this year’s holiday fell squarely in the latest read (April 5), while last year’s Easter doesn’t hit until later in April (April 20), setting up the familiar mismatch. So, brace for a tougher read
Beer Institute: Don’t Panic on January’s Disastrous Shipments
Dear Client: If you glanced at the Beer Institute’s January supply numbers and did a spit take, put down the pint glass. The headline figures look rough, but the story behind them is considerably less dire. Shipments-to-wholesalers fell a whopping 11.0% for the month. Under normal circumstances, that would be a five-alarm fire. But Beer Institute Chief Economist Andrew Heritage points out some mitigating circumstances, and he’s got receipts. The culprit: a crippling winter storm in the final week of
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