BBD/RBC Survey: July 4 Volumes Up

Dear Client:Curious about July 4 sales trends? Wait no longer. Our own July 4 survey results came from a small but geographically representative sample of distributors all over the country. In all, equal amounts of MillerCoors and A-B distributors (most of those also Constellation Beer guys) along with one Heineken/Pabst guy filled out our joint survey with RBC Capital Markets on pricing, volume and brand surprise trends over the recent holiday weekend. THE BIG NEWS: VOLUMES WERE UP! Results were