Bacardi Blows up Their Distributor Network

Dear Client:Ever since our sister publication, Wine & Spirits Daily, broke the story that Bacardi was seeking Requests for Proposals to distributors to revamp their entire go-to-market strategy, we've been waiting for the other shoe to drop. It dropped.Bacardi USA will put all of its eggs in the Southern Wine and Spirits (and Glazer's, now that they are essentially merginb) basket where possible, terminating several longtime and large distributors in the move. This is what happens with the lack of