Dear Client: Heineken USA chief sales officer Jim Sloan remarked during the company's virtual distributor meeting yesterday that if he had a nickel for every time someone has asked him about innovation over the past year, he’d be one rich guy. Well, it’s finally time for his payday. Innovation was a big highlight of the meeting – besides brand Heineken gains (both for 0.0 and core Heineken), and a push for can distribution. ALL THE NEW THINGS, FROM SUNRISE... First
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