Ad Group Chides MillerCoors for Ad Claims

At A-B's prompting, the National Advertising Division of the Council of Better Business Bureaus has recommended that MillerCoors modify certain claims for its "Taste Protector" caps and lids. NAD also determined that other claims did not require substantiation. Taste protection has become a leading point of differentiation for Miller Lite recently. "NAD determined that consumers could interpret these advertisements to mean that Miller Lite's bottle caps and can lids have been improved by the addition of a 'special' barrier that