A-B Weighs in on Caffeinated Alcohol Controversy

Beer Business Daily October 28, 2010A-B Weighs in on Caffeinated Alcohol ControversyDear Client:PEACOCK: SCRUTINY OF CAFFEINATED BEV-ALC DRINKS MAY LEAD TO REGULATION CUTTING OUT THE STIMULANTSWe know that both A-B and MillerCoors execs have internally expressed frustration that their reformulated drinks, Tilt and Sparks, continue to lose sales and share in the segment to Four Loko and Joose, and must privately be thrilled about the increase in scrutiny and press they are getting. A-B's Dave Peacock, in a memo to