A-B Taking on Mike’s/United/Four Loko from the Low End

Dear Client:Denigrate, litigate, and finally, imitate. While the Ritas line continues to languish -- but they still have a degree of staying power -- A-B is introducing a lower end string of FMBs under the Natty brand family. Ladies and gentlemen, allow me to present to you, Natty RUSH. It will be available in three flavors in 25oz cans: Hurricane Punch, Watermelon Smash, and Blue Frostbite. It is 8% ABV and is targeted for single serve mostly in c-stores.While A-B