A-B Revises Sales Call Frequency Requirements

Dear Client:  Yesterday, Anheuser-Busch sent notice to wholesalers about new sales call frequency requirements for both standard and digital accounts. It basically aims to bring the sales call frequency policy in line with today’s route to market dynamics, per company.  A-B says its current call frequency requirements “were defined decades ago and advances in data analytics have helped A-B redefine market opportunities,” per the memo from chief sales officer Simon Wuestenberg and VP business wholesaler development, Bob Tallett.  The new