A-B Meeting Highlights

February 27, 2014 Dear Client: Anheuser-Busch had their Distributor Excellence Meetings in Vegas this week, and as usual your editor donned his Bud Ice cap and sunglasses and stood in dark shadows to bring you some highlights. A-B hosts this meeting to let wholesalers share best practices (one example from Silver Eagle San Antonio: Use magnetic sign holders to build displays out of the beer aisle), and go over some sales and marketing plans, including a big on-premise push, more