IWSR Sees a Long Runway for NA Products

Dear Client: Analyst firm IWSR has come out with some updated figures on the non-alcoholic segment. While NA beer and cider still account for the majority of non-alcoholic servings and volume, NA spirits and RTDS, as well as what the firm ID’s as “alcohol adjacents,” are becoming more prevalent.  Indeed, non-alcoholic beer and cider accounts for 81% of alcohol-free servings in the U.S. and saw volumes increase 30% in 2023, according to IWSR Drinks Market Analysis data. At the same