Dear Client: Shiner Beer is set to send a gentle reminder to people this year about where it’s from. Turns out that while many are familiar with the massive craft brand, not everyone is familiar with its roots, which trace back over a century ago to a Bavarian brewmaster and a little town called Shiner, Texas. Wanting to showcase its Texas pride without laying it on too thick, the brewer has recruited a fitting spokesperson in the soft-spoken yet gripping
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE