Lagunitas Investing 60% of Marketing Budget to Stabilize Core

Dear Client:    Lagunitas CEO Dennis Peek and his team are taking a “no bullshit” approach in their ‘24 goal to stabilize core brands IPA and A Lil Sumpin’ Sumpin’. He acknowledged “a lot of mistakes have been happening” when addressing more than 200 distributors and sales reps gathered at their Petaluma, California brewery Wednesday for the first “Dogpile” meeting they’ve hosted since the Covid-19 pandemic.  Indeed, in 2023 Lagunitas’ volumes were down 11%, with distribution down 10% and the rate