Craft Brewer Brass Chats Line Extending their Top Brands

Dear Client:    In the age of innovation, creating line extensions of craft flagship brands is a risk brewers don’t take lightly. But as Rogue Ales’ new president Steven Garrett [see CBD 08-07-2023] put it during a craft panel discussion at Brewbound Live this week, deciding to innovate around the company’s 32-year-old brand Dead Guy Ale came down to one thing. “There's a risk to innovating, but there's probably a bigger risk to just standing still,” he said.  There were some