CANarchy Leaning on Imperial 19.2 Plays

Dear Client:    CANarchy is betting on two popular beer trends: larger format, and higher ABV.  The Monster-owned craft consortium announced three new 19.2 oz single-serve can plays for some of the portfolio’s “most recognizable beer brands.” Those include two well known Oskar Blues brands, flagship Dale’s Pale Ale, and Hazy Blues IPA. CANarchy's bestselling craft brand, Jai Alai IPA -- a top 5 IPA brand (by dollars) in c-store scans -- will also feature in the new format.   But these