Brooklyn’s Moves to Meet the Consumer

Dear Client:    Legacy craft brewer, Brooklyn Brewery, has been making many moves lately, and as you might have noticed, not all these moves fit squarely into beer. Put simply, the company is evolving. “Consumers have shifted and we can't pretend they haven't,” Brooklyn chief Eric Ottaway said on Beernet Radio last week. Thus, Brooklyn is working to shift with them, in beer and beyond. Indeed, Brooklyn’s mandate isn’t exclusive to beer nowadays, they’re focused on developing “interesting and flavorful products