Gambrinus Rides into Non-Alc Arena with Shiner Rode0

Dear Client:    Top five craft brewer, Gambrinus Co., is tossing its lasso into the non-alc beer ring, hoping to catch a piece of the growing segment with a new line from Shiner, dubbed Shiner Rode0. The line represents Shiner’s “first-ever non-alcoholic series,” and is now debuting nationally with its first release, Rode0 Golden Brew.   “Styled after a classic American lager,” Rode0 Golden Brew is billed as “light and refreshing,” holding an ABV of less than 0.5%. Two more offerings will