Boston’s Plans for Sam Adams: A New Light Lager, Big Bets on Non-Alc and More

Dear Client:    Boston has been conducting regional wholesaler meetings to give business partners a peek at 2024 plans. CBD was privy to the California recording (at the Truly LA taproom) from last Thursday.  We’ll bring you all of the highlights over the next couple of days. But it seems only fair to start with the brand that brought Boston to the dance: Sam Adams.  First, some notable innovation news: Boston is piloting a brew called American Light. Details are sparse