Could Whiskey Distilled From Beer be a Big Trend in Craft?

Dear Client:   Craft beer just might be able to capitalize on the surging popularity of craft spirits by leaning in on an old technique: distilling beer into whiskey.  While craft beer was flat in ‘22, whiskey producers experienced strong growth in 2022, with American whiskey revenues up 10.5% and volumes up 5.2%; and blended whiskey revenues up 6.8% and volumes up 4.1% [see WSD 02-09-2023]. Of course, whiskey is up at the same time that U.S. spirits revenue market share