Dear Client: Montucky Cold Snacks is having another banner year. In a time where overall beer is seeing low-single digits volume declines year to date in scans, the domestic-aligned craft brand from the mountains is up more than 9% in volume year to date (in NielsenIQ). Dollars trends are up closer to 12%, as even this sub-premium craft brand had to take price up in the current environment; sales chief Jeff Courteau told CBD that they took price up 3%-5%
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